How to Ensure Your Corporate Event Has a Lasting Effect
April 1st, 2010You want your clients to go home with a vivid memory of your corporate event and more importantly you want them to tell others about just how good it was. So how to achieve this with a budget to think of and the long lasting impression being the all important agenda?
Over the years, many events companies have sprung up offering events from clay pigeon shooting to go-karting to golf tournaments. The trouble is that you really want your event to be unique and have that ‘wow’ factor yet none of the aforementioned events really stand out from the crowd.
Be more than ‘just another event’
Whether your company stages an annual event or you are about to plan your first corporate event, what you want out of it will be roughly the same.
You must ensure that those leaving the event do so with such a positive attitude that it will lead to increased sales, increased productivity, better performance or a range of benefits that affect your company positively.
But how to achieve this?
You must first consider what your budget is and do this on a per head basis. This allows you to set an overall figure for the event organiser and allow them to tailor a set of suggestions to your budget. A good event organiser will always offer suggestions that will meet your budget and also some ‘aspirational’ options that are a little over what you have to spend but may just give your event the ‘wow’ you were looking for!
Consider what distances you are prepared to travel, remembering that in these days of cheap airfares, it is often better value to fly to Europe than it is to get all your staff to travel independently to a remote UK location.
Use a firm who specialise in delivery of out of the ordinary events and don’t be afraid to use a company who are not based in the UK – many such companies are experienced in getting the very best and most varied entertainment available which, because they are not limited to activities traditionally offered in the UK can deliver a corporate event that far surpasses your expectations.
Tim Welch of Ten80 Events, based in Chamonix says;
“Two of our most popular events are Husky Sledding and Glacier Treks because they combine the thrill of excitement together with the bonding achieved by the accomplishment of a joint effort. We have found that many companies would rather take a short flight and then have all the possibilities of an environment like the Alps available to them rather than be tied to another weekend of quad biking in Kent!”
Don’t be afraid
It’s not unreasonable to expect to pay up to £1000 per head for a truly exceptional event (think 5* accommodation, personal chef and fully serviced VIP treatment) but compare this and all the loyalty you gain from it to simply paying a (taxable!) cash sum into your employees accounts which is so easily forgotten.
Visit Ten80 Events to find out more about exciting corporate events or organising a company conference. Ten80 Events is one of the fastest growing corporate event and team building companies in the Alps.










