Most conferences are held during summer months because of the longer, warmer days and general reliability of the weather. There are however many reasons why you would want to plan a winter conference e.g.
- Cost
- Venue availability
- Ease of travel
- Variety of extra activities
Winter Conference Costs
There is less pressure on accommodation and flight availability which in turn reduces the cost of getting your delegates to the venue
Winter Conference Venue Availability
Because many other businesses book in the summer, this makes winter availability more economical and viable
Winter Conference Ease of Travel
Flights and transport to your venue during summer months is more costly and harder to arrange due to the larger number of holidaymakers during this time
Winter Conference Variety of Extra Activities
If you plan to offer your delegates activities during the conference, you can have a wide variety of options available from skiing to mountain biking to mountain helicopter rides and so on
Choosing a location and venue
Picking a place to hold your conference can be one of the most crucial decisions you make as this influences the cost of travel, the availability and also the potential activities that are available to you once on site.
Thinking ‘outside the box’ here can have dramatic effect on the success of your conference. What are your delegates expecting? What overriding impression do you want them to take away?
Consider for example a winter conference held in a mountain resort. Places like Chamonix, France are just an hour away from Geneva airport and offer all the accommodation and venue options you could want, from small 20 person venues through to 500 plus attendees. Also on hand are extra curricular activities such as skiing, glacier walking, rock climbing, husky sledding and parapenting to name but a few.
The combination of a conference which motivates your delegates by mixing education and information together with exercise and or a sporting event is one of the most potent methods of delivering your message and keeping your business a the forefront of their minds.
The secret to planning a successful winter conference is meticulous planning and total attention to detail. If you would rather not take on the management of all the details, think about hiring a conference organiser who can.